About The Reading Bug

We're children's booksellers on a mission...

Find us at www.thereadingbug.com

The Reading Bug is a family-owned, independent, children's bookstore in San Carlos, CA.  We've created the Reading Bug Box to extend the reach and mission of our independent bookstore store outside of our community - and help connect families and grow imaginations across the globe!

We are your local, family owned, independent bookstore! Founded in 2008 by Diane Savage and her Daughter-in-Law, Lauren Savage, The Reading Bug has always been about creating experiences that bring families together and promote a love of literacy. Imaginatively designed to look like an enchanted forest - complete with toadstool seating and surprises around every corner, The Reading Bug bookstore isn't just a place to buy books.  It's a unique place for families to shop, learn, play, socialize, expand imaginations, and grow. The Reading Bug's staff is dedicated to our mission and delights in matching the perfect books to each reader that comes through our doors.

The Reading Bug bookstore offers an extensive calendar of special events to keep parents and kids busy nearly every day. Storytimes, sing-alongs, author visits, discussion groups, book clubs and craft days are just a few of the many activities you can find at "The Bug." In 2011, we expanded our store to more than double its original size, offering even more room for books and gifts, as well as a dedicated event space to host the wide variety of activities and authors that we offer.  

In 2015, we expanded again - this time with a global audience in mind. Reading Bug Box was born out of a successful Kickstarter campaign and our desire to bring the personalized, intimate, independent bookstore experience to communities who aren't fortunate enough to have an indie bookstore of their own.  Delivering a personlized selection of books to children across the globe, Reading Bug Box has thrived and we now ship books to children in every one of the 50 United States and beyond!

Our most recent endeavor is the Reading Bug Adventures podcast, a story podcast for kids, written, produced and performed by us! With this podcast, we hope to introduce children everywhere to new adventures, new worlds and new books - and to have a lot of fun on the way of course.

The decision to open and run a children’s bookstore is an endeavor that has involved the entire Savage family - and you can find most of us in the store throughout the week. We're constantly thinking of new ways to support our mission and are exctremely excited about the next chapters ahead of us.Thank you for your help in supporting our independent business!  

Ready to get started?

The Reading Bug Box is a subscription box that matches the best in children's literature and other educational extras to your child's age, gender, interests and reading level - ensuring that each delivery gets children and their parents excited about reading, learning and discussing new topics. From read-aloud books for the whole family to enjoy, to early-reader and chapter series for new readers, the Reading Bug Box will grow with your child, adjusting and improving as they acquire new skills and interests.